What is the Google Chrome Ad Blocker and Why Are We Talking About It? But we do need to unpack the announcement to see what the potential impact could be on your marketing activities. Here at Unbounce, we welcome this defense of higher internet standards by Google. An Essay on Popups there’s a reason why bad marketing practices exist (spoiler alert, it’s bad marketers), and we all need to play a part in reversing these bad practices because frankly, we all deserve a better internet. You can still confidently use popups and sticky bars on your website and landing pages, and today I’ll take you through the news with a bit more nuance to explain why (and how to do so without compromising your user experience).Īs I wrote in Technology isn’t the Problem, We Are. Well, fortunately, after combing through the details, I’m happy to tell you that - from our early interpretation - this doesn’t seem to be true. Google just outlawed them, and I have to take down the 35 I’m using across my web properties that are generating 12,000 leads per month”. And nobody could blame you if you took one look at some of the reports and thought, “Oh no! Popups are dead. Last week you likely saw a ton of news about Google Chrome’s Ad Blocker going into effect Feb 15, 2018.
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